The problem
We are at a time when traditional digital advertising is losing many of its advantages. Advertisements with pop-up notification are largely ignored by consumers. Effective digital advertising is inaccessible and ineffective for small businesses to reach focus groups of local users. Furthermore, local retail markets are strengthening through the competition of e-commerce platforms.
These trends are limiting local competition and potentially accelerating unemployment in a centralized market.
The solution
Through the VANM ecosystem, users have access to a search engine for local offers, events and on-demand offers, all in real time . Let's see what are the main features:
- Subdivision of 50% of advertising revenues among all users.
- Local markets can claim customer awareness through targeted ads below market costs.
- Local markets are strengthened through greater customer awareness.
- User data is rendered anonymous and evaluated only with the consent against an appropriate remuneration.
There are 3 main players on the VANM platform. Let's analyze them in detail.
- User . It receives advertisements corresponding to its interest from various local suppliers and a portion of advertising revenue in the form of VANM tokens. These can be used to pay for goods and services within the platform.
- Advertiser . It has the opportunity to place effective local ads at reasonable costs. By accepting VANM tokens as a means of payment, suppliers can gain competitive advantage and load more content.
- Social Media Artist. He can use his talent to build a community by creating ads for local sellers.
Why the Blockchain?
The decentralization of advertising power will be based on the fundamental values of VANM:
- It allows to face reasonable expenses for local advertising, favoring the start up of small businesses with high exposure to potential customers.
- It gives everyone access to a P2P (Peer To Peer) network without boundaries. Increases market awareness for previously unpublished business models.
- It allows the company to benefit from an intelligent algorithm able to connect the purchasing models of potential customers to the respective local tenders, while respecting their privacy.
- It provides the client with full credit for their exposure to personalized advertising while maintaining data privacy and integrity.
- Report economic power to the city where you live.
The first feature of the app will be that of Wallet to automatically receive ad-mining awards and to transfer tokens using QR Codes. On the home screen there will be an uninterrupted local ad content, from which the user has a minimum number of interfaces essential for browse through features and ads. The interface buttons layout is simple and clean and consists of the menu (Wallet etc.), specific information for the ads and the social hub. The search radius for local ad content is predetermined by advertisers, but the user's location can be changed. The information button provides precise position data and special or limited offers.
It will be possible to accept VANM tokens for goods and services and can be a unique proposal to attract new customers. Each ad must tell users if VANM tokens are accepted. The amount of tokens received can be subtracted from the total amount if the advertiser has set a time limit.
The social hub is the place where community members can interact, follow advertising artists, provide feedback and share contacts with their friends. Ad sharing will be incentivized in addition to each individual advertising reward. Being able to follow advertising artists is the key to creating a community of dedicated content creators.
The VANM token
The VANM token is an ERC20 token then on the Ethereum blockchain. The latter will serve to transfer value within the network quickly, safely and almost unpretentiously. A total of 240,000,000 VANM tokens were generated. With this amount it is possible to cover the expected volume of transactions. The token distribution is as follows:
The initial token distribution has been designed so that 60% of all tokens are sold directly to the community. The purpose of this is to distribute the tokens in the most decentralized way possible. It should be noted that the quota for the team (10%) will be blocked for two years according to the smart contract .
The presale phase will close on 12/30/2018 and the public sale will start on 01/01/1999 and will last about 4 months. You can participate by connecting to the project website https://www.vanm.io/en/token-sale/token-sale-registration/ .
Following are the contacts and social platforms of the project:
Website: https://www.vanm.io
WhitePaper: https://www.vanm.io/fileadmin/user_upload/VANM_Whitepaper_EN.pdf
Facebook: https://www.facebook.com/vanmofficial2018
Instagram: https://www.instagram.com/vanm_io
Twitter: https://twitter.com/vanmofficial
Telegram Channel: https://t.me/VANMnews
Telegram Community: https://t.me/VANMcommunity
BitcoinTalk (ANN): https://bitcointalk.org/index.php?topic=5088145.0
Username : Ozie94
Profile : https://bitcointalk.org/index.php?action=profile;u=2103066
ETH : 0xDa2F65ea0ED1948576694e44b54637ebeCA22576
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